The proposals follow reforms to the Bathing Water Regulations intended to modernise monitoring and better reflect how people actually use rivers, lakes and beaches. The giveaway was organised by frank green, an Australian-founded reusable bottle brand that has made open water swimming central to its UK campaign this year. The message was about normalising and rewarding refill culture in places where single-use plastic has long been the default. The question is whether a visible, growing swimming culture can accelerate policy change. In 2019, the Isle of Skye became one of the first places in the UK where local retailers voluntarily stopped selling single-use plastic water bottles following a community campaign.