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Samsung is slopping AI ads all over its social channels

Jess Weatherbed

created: Feb. 17, 2026, 10:55 a.m. | updated: Feb. 17, 2026, 3:59 p.m.

After cramming AI into every inch of its smartphones, appliances, and other devices, Samsung is now increasingly slapping it across social media. Several videos posted to the company’s YouTube, Instagram, and TikTok accounts in recent weeks were made or edited using generative AI tools, including its latest teaser for the upcoming Galaxy S26 series. Fine print appears at the bottom of the screen toward the end of the video, flagging that it was “generated with the assistance of AI tools,” but there are obvious signs even without the disclosure. Samsung has also been posting low-quality cartoons (which look suspiciously Disney-styled) to promote AI home appliances, cat edits, and snowmen who are ironically struggling to determine what’s real — all made or manipulated using AI. We have reached out to Samsung, Meta, and Google for comment.

5 days, 22 hours ago: The Verge