On Wednesday, Audible launched a new “immersion reading” feature that could help readers concentrate on their audiobooks by allowing them to read along with the ebook version. While listening to an audiobook in the Audible app, users can tap the “Read & Listen” button above their book’s cover art to see the text version of what they’re listening to. The option to read and listen at the same time could help improve reading comprehension for readers who struggle to stay focused on their books. Immersion reading is rolling out now to users in the US, “with the UK, Australia and Germany to follow in the coming months.” Users have to own both the audiobook and ebook versions of a book to use the feature. Spotify began testing a similar feature last month called “Page Match,” which allows readers to use their camera to scan the current page they’re on in an ebook or print book and sync it with the matching timestamp in the audiobook.