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Summon This AI Agent by Speaking Its Wake Word Mid-Phone Call

Boone Ashworth

created: March 3, 2026, 12:25 a.m. | updated: March 3, 2026, 7:56 p.m.

Deutsche Telekom, the German mobile provider that is also the majority stakeholder of T-Mobile in the US, is introducing an AI assistant into its phone line. The result of a partnership with the AI-audio company ElevenLabs, the feature is called Magenta AI Call Assistant. The Magenta assistant works when one person uses the wake words, “Hey Magenta,” during a call. Abdu Mudesir, executive board member for product and technology at Deutsche Telekom, unveils the Magenta AI Call Assistant at MWC 2026. If you want to ask something else later in the conversation, you have to activate it again.”Language translation AI services already exist, but have mostly been exclusive to specific devices.

19 hours, 33 minutes ago: WIRED