This time, the company is positioning its handset as the “European phone.” This bit of marketing caters to the growing distrust in US digital services and platforms that has arisen since Big Tech sidled up to the second Trump administration. The new Jolla Phone (pronounced “Yolla”) costs €649, mimics the Scandinavian design of the original, and has secured more than 10,000 preorders since its preview in December 2025. The new Jolla Phone. Courtesy of JollaIt got back into the smartphone game in 2024 with the Jolla C2 Community Phone, made in collaboration with a local Turkish company, and it was this experience that gave Jolla the courage to jump back into the hardware business with the new Jolla Phone. “Europeans want more European technology,” Sami Pienimäki, CEO of Jolla Mobile, tells WIRED.