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‘In Romania now, you don’t see a bottle anywhere’

Robin Eveleigh

created: March 9, 2026, 10:03 a.m. | updated: March 15, 2026, 8:46 p.m.

A deposit return scheme for drink bottles and cans in Romania has ‘made the impossible possible’Just a year ago Romania slumped at the bottom of Europe’s circularity charts, with just 1.3% of materials fed into production coming from recycled sources. However, that could soon shift, albeit marginally, following the success of what is billed as the world’s largest centralised deposit return scheme (DRS), run as a public-private partner-ship by the company RetuRO. “You go to Romania now, you don’t see a bottle anywhere,” said RetuRO CEO Gemma Webb. But Webb said that key to Romania’s scheme – and essential for consumer confidence – was full traceability. Webb said RetuRO’s success offers valuable lessons and believes Britain could even surpass Romania as the world’s largest centralised system.

6 days, 12 hours ago: Positive News