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Vegan Food and Robots Failed. Now, Chipotle’s Founder Is On To Something New

Melissa McCart

created: Feb. 25, 2025, 3:39 p.m. | updated: March 19, 2025, 5:36 p.m.

<figure> <img alt="A roast beef sandwich." src="https://cdn.vox-cdn.com/thumbor/5pHQ2GjfrYk-v71_BKTCay2sv1I=/332x0:5668x4002/1310x983/cdn.vox-cdn.com/uploads/chorus_image/image/73926377/Roast_Beef_1_Courtesy_of_Counter_Service.0.jpg" /> <figcaption>Counter Service</figcaption> </figure> <a href="https://ny.eater.com/2025/2/25/24372080/counter-service-opening-sandwich-chain-steve-ells-kernel-flip">https://ny.eater.com/2025/2/25/24372080/counter-service-opening-sandwich-chain-steve-ells-kernel-flip</a>

4 months, 3 weeks ago: Eater