Vegan Food and Robots Failed. Now, Chipotle’s Founder Is On To Something New
Melissa McCart
created: Feb. 25, 2025, 3:39 p.m. | updated: March 19, 2025, 5:36 p.m.
<figure>
<img alt="A roast beef sandwich." src="https://cdn.vox-cdn.com/thumbor/5pHQ2GjfrYk-v71_BKTCay2sv1I=/332x0:5668x4002/1310x983/cdn.vox-cdn.com/uploads/chorus_image/image/73926377/Roast_Beef_1_Courtesy_of_Counter_Service.0.jpg" />
<figcaption>Counter Service</figcaption>
</figure>
<a href="https://ny.eater.com/2025/2/25/24372080/counter-service-opening-sandwich-chain-steve-ells-kernel-flip">https://ny.eater.com/2025/2/25/24372080/counter-service-opening-sandwich-chain-steve-ells-kernel-flip</a>
4 months, 3 weeks ago: Eater