Roku Tests Showing Ads Before the Home Screen Loads
Scharon Harding, Ars Technica
created: March 18, 2025, 10:02 p.m. | updated: March 22, 2025, 11 a.m.
Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss their Roku devices if the ads become permanent.
2 months, 4 weeks ago: WIRED