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'Why Shouldn't the Can You're Drinking Look Cool?': Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release

Dan Bova

created: March 19, 2025, 1:49 p.m. | updated: March 19, 2025, 10:01 p.m.

Serial founder Kylie Jenner explains how she approached the new product launch of her canned vodka drink, Sprinter.

7 months, 3 weeks ago: Entrepreneur