Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over
Boris Dzhingarov
created: March 28, 2025, 4:30 p.m. | updated: March 31, 2025, 11:40 a.m.
Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.
2 months, 1 week ago: Entrepreneur